KiDFoX
09-07-2005, 06:38 PM
Six Flags is looking at a possible sale of the company to block a takeover bid by Dan Snyder owner of the Washington Redskins.
This is sparking speculation and rumor that Cedar Fair LP will try to purchase Magic Mountain in Valencia California as well as other properties from Six Flags. Cedar Fair has a business model of slow but steady growth and a number of major acquisitions at one time would seem unlikely however purchasing parks in Southern California or other areas where Cedar Fair already has properties opens up marketing and promotional possibilities that seem hard to ignore. Currently Cedar Fair does most of the marketing for its three Soak City parks in Southern California on the same radio spots which is a substantial cost savings to marketing individually.
Package deals and passes and bundling Magic Mountain advertising with Knott's Berry Farm would benefit both parks and encourage visits to both parks. Might make enough sense to see it happen.
In the interest of full disclosure KiDFoX would like you know he is a shareholder in Cedar Fair LP.
Six Flags Deep Sixed (http://investors.sixflags.com/phoenix.zhtml?c=61629&p=irol-newsArticle&ID=749370&highlight=)
This is sparking speculation and rumor that Cedar Fair LP will try to purchase Magic Mountain in Valencia California as well as other properties from Six Flags. Cedar Fair has a business model of slow but steady growth and a number of major acquisitions at one time would seem unlikely however purchasing parks in Southern California or other areas where Cedar Fair already has properties opens up marketing and promotional possibilities that seem hard to ignore. Currently Cedar Fair does most of the marketing for its three Soak City parks in Southern California on the same radio spots which is a substantial cost savings to marketing individually.
Package deals and passes and bundling Magic Mountain advertising with Knott's Berry Farm would benefit both parks and encourage visits to both parks. Might make enough sense to see it happen.
In the interest of full disclosure KiDFoX would like you know he is a shareholder in Cedar Fair LP.
Six Flags Deep Sixed (http://investors.sixflags.com/phoenix.zhtml?c=61629&p=irol-newsArticle&ID=749370&highlight=)